As a business, you want to reach as many customers as possible. But how is that possible? Where and how should you start? There are so many questions that need to be answered. The answer to all these questions is pretty simple, digital marketing. Digital marketing enables you to reach as many customers as you want. With the help of this digital marketing guide, we will make you understand the basics of Digital Marketing. For new businesses in Delhi, it might be confusing to choose from so many available digital marketing companies in Delhi.
What do you mean by Digital Marketing?
Simply put, digital marketing means advertising and marketing your product or services with the help of a mass media platform. It can be through advertisements on television or even social media. There are various types of digital marketing techniques that you can choose from, which you will learn in this digital marketing guide.
What is the importance of Digital Marketing?
According to the 2021 Gartner survey, 70% of business owners said that Digital Marketing has been really helpful for them and helped them achieve their goals. Once you start using digital marketing effectively, you will see the results reflected in your output. Digital clinch offers you the most phenomenal services at nominal prices which is unparalleled to any other digital marketing company in Delhi.
How is traditional marketing different from Digital Marketing?
Traditional marketing refers to promoting your products and services with the help of conventional mediums such as newspapers, pamphlets, radio, and billboards. Digital marketing, on the other hand, is more versatile and can target a broader customer segment. In the past couple of years, digital marketing spending has increased by 14.3%, whereas traditional marketing spend has decreased by 0.2%. It is an indicator that Digital marketing services are becoming more popular with time. It has become very important for all companies to practice digital marketing and have a good digital marketing agency associated with them.
Different types of digital marketing
Here are the different types of digital marketing strategies that you can use to boost your business-
- Affiliate marketing
This is a way of promoting your products and services to a third party. In this case, the advertiser will provide personalized links to the third party that can be integrated into a blog, vlog, social media posts, and other related things to increase engagement. With each click on the link, the third party will get a fixed compensation amount from the advertiser. This is an excellent way of introducing your products and services to a new customer segment. Affiliate marketing has become very popular and is one of the most used digital marketing tactics.
- Content marketing
Content marketing is also a very versatile form of digital marketing. It is done with the help of various content such as blogs, posts, articles, news, white paper, case studies, etc. There is barely any business today that can survive without content marketing. Content marketing is a very important digital marketing service that is needed by all brands irrespective of their type of business.
Email marketing is approaching different businesses with the help of emails. You can get the email ID from various sources and even from your website after the customer has logged in. It is very beneficial in converting your website traffic into potential customers.
- Guerrilla marketing
This is a great way of gaining marketing without spending much money. It is a way of making your content viral among the public and increasing your mention on social media platforms. It is generally out-of-the-box and very creative. Flash mobs and graffiti art are such examples. Only a professional digital marketing agency like digital clench will be able to give you services like these.
- Influencer marketing
Influencer marketing is a great way of reaching customers with the help of an influencer with a good following. You can pay the influencer to review your product and service by which your brand gets good visibility. There has been a significant rise in influencer marketing with the growth of Instagram and YouTube.
There are many other digital marketing strategies as well that you didn’t read in our digital marketing guide. This includes mobile marketing, public relations, voice marketing, search engine marketing, etc. You can choose the best one for yourself by studying them carefully. At times it might become difficult for you to choose your digital marketing agency, but we can make the process easier for you. Digital clinch is the best digital marketing company in Delhi. You can avail of all these digital marketing services at Digital clinch. Contact us today to know more.