April is one of the most eventful months of the year. There are a lot of major events that take place in April that can be used very effectively by marketing agencies to boost their products and services. Content publishing requires active creation and innovation that includes the use of contemporary events to catch the public’s attention. Here are the top five content marketing ideas for April 2023 for all those people who are looking to leverage their content.
- Passover Holiday
Passover is the famous Jewish holiday that celebrates the liberation of Jews from Egypt. The holiday generally begins on the 5th of April and goes on till the 13th or 14th, depending upon the country where it is being celebrated. The best way to market your product through the Passover holiday is by making content and videos on decorations and popular food items prepared during this holiday. As a good content marketing company can also make DIY tutorials related to decorations and holiday planning. This will attract a lot of potential customers to your website.
- Back to school
April is the month of the new session for most schools across India. Most of the schools in India start their new session in April, and students prepare to return to school after a holiday of 15 to 20 days in March. A company can start creating content related to back-to-school preparation as they start their new classes. Writing and educational content related to books and homework can be significant as a content marketing strategy. Content pertaining to stationery recommendations is also a very suitable option.
- Earth Day
Earth Day is celebrated on 22nd April around the world. Most of the organizations that work towards the sustainability and betterment of the planet celebrate it at a mass level. In the USA itself, more than 20 million people take actively participation in campaigns related to earth day. This is a great opportunity for new brands to attract potential customers to their websites. Websites can start generating content related to sustainability and products and services that support sustainability as well. You can suggest clothes and other famous products that are sustainable for the public on the event of Earth Day for your content marketing company.
- Arbor Day
Arbour Day is celebrated—just one week after Earth Day. The day is celebrated by planting trees. The holiday originated in the United States of America but is now celebrated worldwide. People use it as a day to remind themselves to plant more and more green trees to solve the problem of global warming. On this day, websites can publish content related to trees and global warming. It can be valuable to write content that informs the public about the hazards of cutting trees and what global warming can do to us. Writing content like this will be beneficial for both societies as well as for the website in terms of traffic as a content marketing strategy.
- Mother’s Day Guides
Since Mother’s Day will be celebrated around the world on 14th May, it is safe to say that websites can start publishing content 3 to 4 weeks before Mother’s Day. Mother’s Day is celebrated by 82% of Americans. In total, it is a market of more than US$32 billion. Websites can suggest gift items for mothers and write content related to the sacrifice of mothers in our lives. Since this is a significant occasion, it is essential to be prudent about what you choose to write for your content marketing company.
All of these content marketing strategies are very important for the month of April. Make sure that you implement most of them to have the best results.