Facebook updates today bring several important changes for 2025, including exciting Facebook new features for affiliate marketing, updates to platform terms, and stricter regulations on customer list custom audiences. Here’s a breakdown of these updates:
Affiliate Marketing Updates:
- Creators can now customize links with promo codes and unique names.
- Links are more visible in photos, videos, Reels, and text posts.
- Links will appear in video banners and pinned comments.
- Major e-commerce partners, like Amazon and Sephora, are now part of the affiliate program.
Platform Terms:
- Developers must ensure privacy policies are accessible on non-geo-blocked URLs and can be crawled by Meta.
- Developers need to obtain valid user consent to build or enhance user profiles.
- Developers must inform Meta about any data subject rights requests.
Customer List Custom Audiences:
- Advertisers in the US or targeting US audiences will face restrictions on customer list custom audiences.
- New or edited campaigns must comply with the updated requirements.
- Existing campaigns may be paused if they don’t meet the new guidelines.
Other Updates:
- Facebook will shift to a Community Notes model, moving away from third-party fact-checking.
- The platform will focus enforcement on illegal and high-severity violations.
- Facebook is adopting a more personalized approach to political content.
For businesses looking to adapt to these changes, working with a PPC agency Delhi can help navigate Facebook updates effectively, ensuring compliance while maximizing the potential of Facebook new features for marketing campaigns.
