The new ad objectives include sales, leads, engagement, app promotion, traffic, and awareness. The previous objectives are no longer available for either new or existing campaigns.
Meta Ads Updates 2025 Targeting Options
Custom audiences for Advantage+ catalog ads enable targeting based on product interactions. Detailed targeting options allow advertisers to refine their audience based on specific behaviors and interests.
New Meta Features Ad Categories
A new “Financial Products and Services” ad category will take the place of the former “Credit” category.This updated category will be required for all advertisers promoting financial products
Meta Latest News: Other Updates
AI-driven ad optimization leverages machine learning algorithms to automatically adjust placements, bidding strategies, and creative elements. Advantage+ Placements optimize ad “Positioning for better cost-per-result performance with Digital Clinch strategies. AI-powered tools provide enhanced information and personalized experiences for users at the discovery moment.”
To explore the latest updates in Meta Ads Manager, click on the Help icon on the left. You can also watch this video for more information on the Meta Ads updates.
