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Instagram Update: Reels Take The Spotlight In India
Instagram is officially going Reels-first in India — the app now opens directly to the Reels Meta & Instagram Updates 2025: Reels-First India Launch, AI Ads, and Smarter Business Tools
feed for many users. With over 3 billion active users globally, this move shows how Meta is betting big on short-form video. For Indian creators and brands, this means it’s time to focus on video content, storytelling, and serial-style Reels using the new Reel Linking feature. Instagram is also testing better navigation, making it easier to switch between DMs, Reels, and Feed, creating a smoother user experience for everyone.
Meta Business Suite Update 2025: AI Takes Over Ad Personalisation
Meta’s latest Business Suite update 2025 introduces a major shift — the company will use data from AI chat conversations (text and voice) to personalise ad targeting on Facebook and Instagram. Don’t worry — sensitive topics like politics and health are excluded. Alongside this, Meta Ads Manager updates now let advertisers test creatives, track followers, and manage product versions more easily. These meta update Facebook tools are designed to help Indian marketers and agencies save time while running smarter, AI-optimised campaigns.
Meta Ads Manager Updates: Smart Tools For Indian Marketers
Meta’s ad system is getting a full AI makeover. From Advantage+ automation tools to reinforcement learning-based ad copy (AdLlama), campaigns are becoming more efficient and results-driven. The updates also bring multi-word filters, detailed targeting upgrades, and performance metrics that highlight cost per follow and engagement. For Indian small businesses and agencies, this is a big opportunity to combine creativity with automation — reaching the right audience faster and more effectively.
Compliance & Fair Advertising: A Must For Indian Businesses
Meta is tightening ad rules for India — all finance and investment-related ads must now be SEBI-verified. This ensures more transparency and protection for users. The latest meta update 2025 also highlights fair ad delivery and accountability, reducing bias while improving user trust. For Indian advertisers, the message is clear: focus on compliance, ethical targeting, and authentic storytelling to stay ahead in Meta’s evolving digital world.
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