Facebook’s 2025 Updates New Affiliate Marketing Features, Platform Changes, And Custom Audience Restrictions

Facebook updates today bring several important changes for 2025, including exciting Facebook new features for affiliate marketing, updates to platform terms, and stricter regulations on customer list custom audiences. Here’s a breakdown of these updates:

Affiliate Marketing Updates:

• Creators can now customize links with promo codes and unique names.
• Links are more visible in photos, videos, Reels, and text posts.
• Links will appear in video banners and pinned comments.
• Major e-commerce partners, like Amazon and Sephora, are now part of the affiliate program.

Platform Terms:

• Developers must ensure privacy policies are accessible on non-geo-blocked URLs and can be crawled by Meta.
• Developers need to obtain valid user consent to build or enhance user profiles.
• Developers must inform Meta about any data subject rights requests.

Customer List Custom Audiences:

• Advertisers in the US or targeting US audiences will face restrictions on customer list custom audiences.
• New or edited campaigns must comply with the updated requirements.
• Existing campaigns may be paused if they don’t meet the new guidelines.

Other Updates:

• Facebook will shift to a Community Notes model, moving away from third-party fact-checking.
• The platform will focus enforcement on illegal and high-severity violations.
• Facebook is adopting a more personalized approach to political content.

For businesses looking to adapt to these changes, working with a PPC agency Delhi can help navigate Facebook updates effectively, ensuring compliance while maximizing the potential of Facebook new features for marketing campaigns.